The Definitive Guide to Understanding
Insights, Infographics, Videos, White Papers and More
When we talk about mobile viewability we give it a common sense definition: was the ad actually seen by a human?
It seems like a straight-forward question, but layers of technology and complex vendor relationships currently muddy the waters – making it increasingly difficult to answer.
This page was established as a resource to help the industry better understanding the problem, establish best practices, and – ultimately – build better solutions.
100% VIEWABILITY GUARANTEES
Be careful when you hear the word “guarantee.” At the very least, be sure to read the fine print.